Wingreens-Empowering Women through Sustainable Livelihood
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Case Code: LDEN219 Case Length: 10 Pages Period: 2011- 2024 Pub Date: 2024 Teaching Note: Available |
Price: Rs.300 Organization : Wingreens Farms Pvt Ltd. Industry :Food & Beverage Countries : India Themes: Women Entrepreneurs, Social Entrepreneurship, Sustainability |
![Wingreens-Empowering Women through Sustainable Livelihood](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case ‘Wingreens – Empowering Women through Sustainable Livelihood’ is about the sustainable farming initiatives taken by Wingreens Farms Pvt Ltd. (Wingreens). The company was involved in the production of minimally processed food products and used raw material that was sustainably sourced and of high quality. The case dwells upon the need for the empowerment of women farmers in India and also focuses on the sustainable and inclusive business model of Wingreens that provided women with a sustainable means of livelihood. The case discusses the entrepreneurial journey of Anju Srivastava (Anju) in launching the Women’s Initiative Network. Anju faced numerous challenges in the initial stages of starting her company. The case also focuses on her efforts to convince women to come out and work as societal norms prevalent in the rural areas of India prevented women from working outside. Under the inclusive and sustainable business model of Wingreens, farmers were paid rent for their lands which were utilized for the production of herbs and high demand vegetables. These fetched higher returns than water intensive crops such as rice and wheat. Women were also provided training in food processing. Anju planned to make the company a model organization that would combine the qualities of social equality and environmental sustainability and at the same time develop new products for the customer.
Issues
The case is structured to achieve the following teaching objectives:
- Evaluate social entrepreneurship and its role in women empowerment
- Examine the importance of sustainability in social entrepreneurship and farming
- Analyze how women’s empowerment plays a vital role in the development of the society
Contents
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Introduction
The Need to Empower Women Farmers in India
The Entreprenuerial Journey of Anju
An Inclusive and Sustainable Business Model
Challenges Faced
Road Ahead
Exhibits
Keywords
Social entrepreneurship; Sustainability; Women empowerment
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